Financial Products Lead Generation

Made the negative-ROI payday loans Adwords account profitable, with 2:1 revenue to spend ratio after the first month.

This is one of the largest Online Lead Generation company in North America (the name I cannot disclose for NDA reasons), operating primarily in financial and health sectors. Short-term/Payday loans PPC accounts were their most important revenue stream for the past 5 years. A year ago it took a major hit. Whatever they (and other ad agencies) tried it had not recover until I took over the account management. I redesigned its structure and rewrote its ads from scratch using my own optimization methods and search remarketing launch. As a result – their ROAS grew 200% within the first 3 weeks, their search impression share became the highest in their industry (over 90%), and their number of online leads is constantly growing until now.