Implemented new SEM strategies which increased sales by 150% and lowered CPA by 300% for N-able Technologies within the first 3 months.
N-able develops one of the leading Managed Service Provider platforms in North America. They had been struggling to get their Adwords account perform well for several years until I took it over. All their account was completely restructured, new targeted keywords were added. Their conversion rate was improved by 40% through landing pages’ design elements optimization and text ads optimization.