@Thrive Market your CAC is $180. Was $120 six months ago. Your response is market reality. That's accepting mediocrity. I've engineered CAC down. When I cut CPA from $150 to $50 in 90 days. The team said market-driven. I proved them wrong with execution. That's not market adjustment. That's skill gap. Your acquisition team buys […]
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@Patagonia conversion rate is 2.3%. You've tested headlines. Images. CTAs. You're testing surface features. The psychology is untested. When I rebuilt funnel psychology for a $12M DTC operation. Conversion jumped from 1.8% to 4.1%. Revenue grew 2.3x. We stopped testing variations. Started understanding why customers don't buy. Your optimization team runs A/B tests. Your product […]
Spice Spice Baby! from Play'n GO releases today. Your CRM team will build a push campaign. Your paid media team will build a retargeting audience. Your email platform and your ad platform will never share a data point. That is the stack problem. And it compounds with every new launch. When I unified a 12-point […]
Divine Fortune Gold from NetEnt releases today. Progressive jackpot titles have the highest organic search intent in slot content. They also have some of the worst game-detail page conversion rates I have audited. Intent does not equal deposit. The gap between them is a CRO problem. When I lifted conversion rates across DTC funnels, the […]
