CSO Yachts is one of the leading luxury yacht rental companies, headquartered in Paris, France. Before I took it over, their Adwords account delivered about 15 new customer leads per month. After two months of work, the monthly number of CSO yacht leads went up to over 300 per month, while their Cost Per Lead decreased dramatically. They even had to pause all PPC advertising for several months because of the new customer leads’ abundance. Major improvement was achieved due to launching targeted Google Display Ads, rewriting their ads and optimizing their landing pages for better conversion rate.