Facebook as an Agency of Record

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As a Facebook agency of record, you can help a client to build their brand and increase visibility in social media. However, building brand awareness is not the only role your agency plays. The client also needs to understand that Facebook pages have to be developed to promote specific offerings and services that the client can offer. This means that your efforts are geared towards building customer loyalty.

facebook agency of record

There are a few different ways that you can promote specific offerings and services on Facebook. You could, for example, offer promotional events and contests, such as drawing a prize or hosting a party. The potential here is that the prize could be something that the winner will use, like an iPad.

If you have an existing business, you can create a fan page for your company. The client would fill out a form and specify that they want to be on the Facebook page. The idea is to attract new customers to the site through word-of-mouth or shared referrals. You then create a page that will be visible to the public. This page should link back to your primary, social media sources, but it should not be the entire page.

Facebook pages only take up about five seconds to make, so you can have plenty of time to get the page up and running before it is discovered by everyone who visits Facebook. For example, the page could link directly back to your e-commerce website, Facebook ads and other services. When someone searches for a term like “bathroom repair” or “electrical repairs,” they will see your company’s page. They might click on the link and go to your website, or they may share it with their friends.

Facebook gives you an opportunity to reach a global audience without having to spend a lot on marketing. Your agency will be able to choose the best kinds of ads to post on the site. It is important to remember that the more posts you make, the more likely people are to see them. They will also spread virally throughout the social media networks. The goal is to make sure your message gets out to as many people as possible.

Your Facebook page will display a graphic that tells people that you are an agency. If you sign up for the agency membership, you can use this graphic in any communication you send to customers. This works in conjunction with your company’s social media efforts. The agency can use the logo as a label for future communications, such as customer brochures or client letters.

Another advantage to using a Facebook page as an agency of record is that it gives you a way to interact directly with your clients. Through direct messages, you can let them know you are listening to their concerns and needs and find out what they are thinking. You can also respond to messages or posts. With all the data you collect about your clients, you can tailor your responses to the specific needs they have. For example, if you notice a certain area is not generating enough sales for your company, you can adjust your strategy to increase that area’s visibility.

One of the greatest advantages to using a Facebook page as an agency of record is that you can connect with clients in other ways than through direct contact. When you are able to post comments on client posts or share other information related to their business, it makes the overall experience much more exciting and beneficial for both you and your client. Facebook allows you to interact with others in similar situations as well as those of your clients. This creates a greater opportunity for communication between you and your client. Because of these reasons, Facebook should be a part of every business’s social media strategy.

I started my first web marketing campaign in 1997 and continue harvesting this fruitful field until today. I helped many startup and well-established companies to grow by applying innovative inbound marketing strategies. In 2001 I designed and managed development of the first automated Search Marketing Management System that opened a whole new era in web marketing automation. For the past 8 years I have been a Head of Marketing for a digital advertising agency, based in Canada. There, I founded the new Search Marketing Department which served over a hundred clients worldwide and tripled the Company revenue in the last 4 years. Currently, I live in Montreal, Canada. With the accumulated 24-year experience in all aspects of digital marketing and communications, I am ready to contribute all that powerful mix of skills and knowledge to your Business now - without a delay!

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