Category Archives: New projects

Churn Starts Before Cancellation

@Little Spoon sits in a useful pressure point for baby and kids nutrition. Subscription nutrition growth depends on churn prevention before parents feel…
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Lifecycle Should Follow The Customer

@Lovevery sits in a useful pressure point for child development products. Stage-based customer journeys can outperform generic lifecycle calendars when the data is…
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Premium Refill Economics Matter

@Coterie sits in a useful pressure point for baby care. Premium replenishment products need clear payback windows because the customer need is urgent…
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Founder Heat Needs Measurement

@Jones Road Beauty sits in a useful pressure point for beauty. Founder-led demand can lower early acquisition friction but later scale needs stronger…
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