Category Archives: New projects

Gifting Needs Attach Rate

@Material has a practical growth question inside kitchenware. Premium kitchen products need clearer attach-rate and gifting measurement. That does not mean the team…
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Next Category Needs Education

@Snowe has a practical growth question inside home essentials. Home essentials can support repeat purchase if post-purchase education points customers to the next…
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Inventory Should Limit Spend

@Revival has a practical growth question inside rugs and home decor. Artisan and vintage product demand creates inventory constraints that should shape acquisition…
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Merchandising Signals Should Travel

@Lulu and Georgia has a practical growth question inside home decor. Large assortments need merchandising signals that paid media and lifecycle teams can…
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