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Your retail media ROAS is 8:1.
By
Alex Suprun
22/04/2026
Your retail media ROAS is 8:1. But your actual incrementality is 1.2:1. That's the silent killer of 2026. A Head of Retail Media…
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Unified Commerce Paradox
By
Alex Suprun
22/04/2026
@Macy's your DTC team runs digital ads. Your retail team runs in-store promotions. The same customer gets targeted twice. You're paying to compete…
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You have a $45M annual marketing budget.
By
Alex Suprun
21/04/2026
You have a $45M annual marketing budget. You allocate it based on last year's performance. Your CAC has risen 26% in 6 months.…
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Your team was 8 people.
By
Alex Suprun
13/04/2026
Your team was 8 people. Now it's 31 people across 4 time zones. Nobody knows what anyone else is doing. A CMO at…
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