Your CAC is $180.

Your CAC is $180. It was $120 six months ago. Your response? "That's just the market." A CMO at a $150M brand told me: *"CAC is rising across the industry. We're just accepting it as the new normal."** That's not accepting market reality. That's accepting mediocrity. When I took over a $12M DTC operation, CAC was $150. The team said it was market-driven. I proved them wrong. We cut CAC to $50 in 90 days. That's not market adjustment. That's execution. **The CAC Reduction Framework:** 1. Audit your attribution first. 40% of "high CAC" is actually measurement error.n2. Optimize targeting, not just bidding. We cut wasted spend by 34% by fixing audience strategy.n3. Creative is the new targeting. Our creative overhaul reduced CAC by 41%.n4. Build first-party audiences. We cut reliance on expensive third-party data by 67%.n5. Lifetime-informed acquisition. We pay more for high-LTV segments, less for low-LTV. Average CAC drops. The brands thriving in 2026 aren't accepting rising CAC. They're engineering it down. I've cut CPA by 66%, lifted ROAS by 67%, and enabled a £790M IPO. But CAC reduction was the profit engine. What's driving your CAC increase? Have you actually investigated or just accepted it?