Category: Social media marketing

A Twitter post has a relatively short shelf-life, commonly referred to as its decay rate. In our experience, Twitter Ads decay to less than half of their effectiveness within the first few days after publishing, some even within 24 hours. In this article, we will give you three tactics that you can use to maximize […]

In this post you will learn to track Google +1, Facebook Like, Facebook Send, Facebook Unlike, Twitter tweets, Twitter Follows and LinkedIn shares in Google Analytics. But before we move forward, you need to understand the difference between event tracking & social tracking and difference between normal users’ interactions & social interactions: 1. Event tracking is […]

Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms and the Instagram ads API in the next few weeks. “By opening up the way advertisers can buy, businesses of all sizes around […]

As online marketers, we know that marketing automation using email is one of the most popular ways to reach and nurture your database. Creating triggered emails based on website behavior not only creates a touch point at the right time, but it also nurtures your leads down the purchasing funnel. With the release of Website […]