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Attribution Inflation Trap

@Lululemon your view-through attribution window is 7 days. You're crediting ads for sales that happened without…
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Scale-Ready Culture

@Glossier your team went from 12 to 31 people. Same revenue. More confusion. Scaling teams isn't…
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Your LTV:CAC ratio is 2.1:1.

Your LTV:CAC ratio is 2.1:1. I don't need to see your dashboard to know it. I…
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Why New Game Launches Bleed CAC

Gemstone Jam drops from Yggdrasil this week. Your paid team is already building the campaign. Your…
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Discount Dependency Death

@Under Armour you're discounting heavily to move inventory. Your brand equity is bleeding with every percent…
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PPC Automation Advantage

@Casper your PPC management costs are bleeding margin. Agencies charge 15% of spend. You're paying premiums…
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