Category Archives: New projects

Engineering CAC Down

@Thrive Market your CAC is $180. Was $120 six months ago. Your response is market reality. That's accepting mediocrity. I've engineered CAC down.…
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Conversion Psychology Mastery

@Patagonia conversion rate is 2.3%. You've tested headlines. Images. CTAs. You're testing surface features. The psychology is untested. When I rebuilt funnel psychology…
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The iGaming MarTech Stack Is Broken

Spice Spice Baby! from Play'n GO releases today. Your CRM team will build a push campaign. Your paid media team will build a…
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NetEnt Jackpots and the Conversion Gap

Divine Fortune Gold from NetEnt releases today. Progressive jackpot titles have the highest organic search intent in slot content. They also have some…
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