Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
- 03/11/2015
- Social media marketing
Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms and the Instagram ads API in the next few weeks.
“By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return,” Instagram wrote in a blog post.
Launched in June, carousel ads offer advertisers the chance to create promoted posts with up with five images that people can swipe through. Notably, carousel ads were the first Instagram posts that included links that people could click or tap on to visit sites off Instagram.
Instagram said carousel ads have been working well, on average producing an additional 2.5 point lift in ad recall compared to single photo campaigns. And French retailer L’Occitane reported 58 percent higher lift in conversion rate compared to their campaigns using single-photo link ads.
Now Instagram will give all advertisers the ability to use the format, as it continues to open its ad products to all comers. Among the recent new additions are the ability to optimize for reach and frequency or for conversions. From the blog post:
By optimizing for reach & frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.
In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website — driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.
I started my first web marketing campaign in 1997 and continue harvesting this fruitful field until today. I helped many startup and well-established companies to grow by applying innovative inbound marketing strategies. In 2001 I designed and managed development of the first automated Search Marketing Management System that opened a whole new era in web marketing automation. For the past 8 years I have been a Head of Marketing for a digital advertising agency, based in Canada. There, I founded the new Search Marketing Department which served over a hundred clients worldwide and tripled the Company revenue in the last 4 years. Currently, I live in Montreal, Canada. With the accumulated 24-year experience in all aspects of digital marketing and communications, I am ready to contribute all that powerful mix of skills and knowledge to your Business now - without a delay!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
