Digital Marketing Blog

View all articles

The Margin Bleed Trap

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers.…
Read full post

The cookieless apocalypse is here.

The cookieless apocalypse is here. And most CMOs are still pretending it's not happening. Just yesterday,…
Read full post

You spend $150 to acquire a customer.

You spend $150 to acquire a customer. They receive their order in a plain brown box.…
Read full post

Your team makes decisions based on "experience."

Your team makes decisions based on "experience." Your data shows something different. They ignore the data.…
Read full post

You bought the AI tools.

You bought the AI tools. You hired the data scientists. Your MarTech stack is bleeding budget.…
Read full post

You have 17 MarTech tools.

You have 17 MarTech tools. None of them talk to each other. And your team spends…
Read full post