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@Macy's your DTC team runs digital ads. Your retail team runs in-store promotions. The same customer…
You have a $45M annual marketing budget. You allocate it based on last year's performance. Your…
Your team was 8 people. Now it's 31 people across 4 time zones. Nobody knows what…
You're scaling to $100M. Revenue is growing 25% annually. Profit is flat. Your board says: "Keep…
@Gymshark you're growing fast. Your MarTech stack is growing faster. 23 tools now. None talk to…
Your OKRs are set every quarter. Your team hits 62% of them on average. Nobody remembers…
