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The Leaky Bucket Problem

@Dollar Shave Club your acquisition spend is climbing. Your retention rate is flat. The classic DTC…
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Scaling Without Profit

@Peloton your growth story broke. The narrative is about burnout. I know the real problem. You…
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Cookieless Measurement Crisis

@Stitch Fix your churn rate is climbing. Third-party cookies are going away. Your attribution model is…
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Cross-Channel Attribution Lies

@Away your attribution model is last-click. Your customers touch 7 channels before buying. You're optimizing the…
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Retail Media Cannibalization

@Ulta Beauty your retail media business is exploding. But I know your DTC traffic is cannibalizing…
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Predictive Intelligence Gap

@Chewy your customer service is legendary. But I know your marketing isn't using that data for…
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