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You track LTV. But you don't maximize it. A VP of Retention at a $200M brand…
Your retail media ROAS is 8:1. But your actual incrementality is 1.2:1. That's the silent killer…
@Macy's your DTC team runs digital ads. Your retail team runs in-store promotions. The same customer…
You have a $45M annual marketing budget. You allocate it based on last year's performance. Your…
Your team was 8 people. Now it's 31 people across 4 time zones. Nobody knows what…
You're scaling to $100M. Revenue is growing 25% annually. Profit is flat. Your board says: "Keep…
