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@Sephora your attribution shows Facebook driving $50M in revenue. Your finance team shows $5M in profit…
@Dollar Shave Club your acquisition spend is climbing. Your retention rate is flat. The classic DTC…
@Peloton your growth story broke. The narrative is about burnout. I know the real problem. You…
@Stitch Fix your churn rate is climbing. Third-party cookies are going away. Your attribution model is…
@Away your attribution model is last-click. Your customers touch 7 channels before buying. You're optimizing the…
@Ulta Beauty your retail media business is exploding. But I know your DTC traffic is cannibalizing…
