Digital Marketing Blog

View all articles

Sweet Bonanza 2500 and the ROAS Illusion

Sweet Bonanza 2500 launches from Pragmatic Play today. It will be the most searched slot title…
Read full post

Lifetime Value Maximization

@Blue Apron your churn is devastating. You know it. Your investors know it. Your team optimizes…
Read full post

Your attribution shows Facebook drove $2M in revenue.

Your attribution shows Facebook drove $2M in revenue. Your finance team shows $300K in profit from…
Read full post

Push Gaming Releases Always Spike Then Drop

Diamonds 4 The Win from Push Gaming lands tomorrow. High-volatility max-win titles generate the biggest opening-week…
Read full post

Attribution Inflation Trap

@Lululemon your view-through attribution window is 7 days. You're crediting ads for sales that happened without…
Read full post

Scale-Ready Culture

@Glossier your team went from 12 to 31 people. Same revenue. More confusion. Scaling teams isn't…
Read full post