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Your conversion rate is 2.1%.

Your conversion rate is 2.1%. Your competitors are at 4.5%. Your response? "Different products, different metrics."…
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Sustainability vs. Profitability

@Allbirds your stock took another hit last week. The market's punishing your unit economics. I know…
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You have predictive AI.

You have predictive AI. Your data science team built it 8 months ago. Your marketing team…
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The Margin Bleed Trap

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers.…
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The cookieless apocalypse is here.

The cookieless apocalypse is here. And most CMOs are still pretending it's not happening. Just yesterday,…
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You spend $150 to acquire a customer.

You spend $150 to acquire a customer. They receive their order in a plain brown box.…
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