Digital Marketing Blog

View all articles

Hyper-Growth Patterns

@Amazon you're the DTC benchmark. But I know your brands are struggling with sustainable growth. Scaling…
Read full post

Your CAC is $180.

Your CAC is $180. It was $120 six months ago. Your response? "That's just the market."…
Read full post

Dynamic Budget Allocation

@Target your marketing budget is $500M annually. You allocate based on last year's performance. This year's…
Read full post

Sweet Bonanza 2500 and the ROAS Illusion

Sweet Bonanza 2500 launches from Pragmatic Play today. It will be the most searched slot title…
Read full post

Lifetime Value Maximization

@Blue Apron your churn is devastating. You know it. Your investors know it. Your team optimizes…
Read full post

Your attribution shows Facebook drove $2M in revenue.

Your attribution shows Facebook drove $2M in revenue. Your finance team shows $300K in profit from…
Read full post