Digital Marketing Blog

View all articles

You spend $150 to acquire a customer.

You spend $150 to acquire a customer. They receive their order in a plain brown box.…
Read full post

Your team makes decisions based on "experience."

Your team makes decisions based on "experience." Your data shows something different. They ignore the data.…
Read full post

You bought the AI tools.

You bought the AI tools. You hired the data scientists. Your MarTech stack is bleeding budget.…
Read full post

You have 17 MarTech tools.

You have 17 MarTech tools. None of them talk to each other. And your team spends…
Read full post

Your attribution model is last-click.

Your attribution model is last-click. Your customer saw 7 touchpoints before buying. You're optimizing the wrong…
Read full post

Your DTC team runs Facebook ads.

Your DTC team runs Facebook ads. Your retail team runs in-store promotions. Your wholesale team runs…
Read full post