The Purpose of PPC Audit Services

OuterBox provides a wide range of PPC audit services, either free initial high level audits provided as a part of onboarding and sales promotion strategy, or much more in depth audits which will later serve as the foundation for ongoing campaign improvements. If the individual or company handling your PPC traffic isn’t highly skilled and qualified, a second pair of eyes may be able to see things you weren’t previously seeing. This can result in a quicker path to continued success. So, what are the benefits of using Outer Box?

The most fundamental benefit of using Outer Box audit services is the increased efficiency that comes from the increased number of landing pages. There are typically three kinds: free, low quality, and high quality landing pages. With more landing pages in place, you have a much larger data set to work with when making changes to your overall campaign strategy. This in turn can result in more refined and targeted action items being presented to the customer. And with more targeted action items, comes more conversions. Which ultimately translate into more money in your pocket.

The second benefit of using Outer Box audit services is the increased efficiency in which the campaigns are run. Since the sets of individual ad elements are more closely coupled, the campaigns run tend to be smoother and more targeted. Ad copy is also more closely aligned with the targeted keyword so there is a lower chance of miss-sold clicks on the ads. This is all coupled with a lower number of advertising campaigns, as well as lower costs. So not only do the ads run more smoothly, but the overall cost of running the campaigns is reduced as well.

And thirdly, PPC audit services increase the ROI that you will see from your PPC campaigns. As more impressions and click-throughs occur, your conversion ratio increases. This in turn drives up the amount of money that you can potentially earn. This is because more impressions equal more revenue, and more revenue equal more profit. This is one of the major reasons that pay-per-click audits are so important. They help to ensure that your campaigns are running efficiently, which means more money in your pocket.

So what should you expect from the PPC audits that you perform? First, you will need to provide the details of your current campaigns. These details will include such things as the number of impressions, the total number of days since your last campaign, and the cost per click on each of your keywords. While these details will change from company to company, they will generally contain enough information for the auditing services to give you a general idea of your efficiency. After you provide this information, the next step is for them to go over it line by line and determine whether you are doing a good job at optimizing your keywords or if you could do more to improve your conversions.

After the audits have given you the go ahead to launch your next ad campaign, you can then prepare for the actual audit itself. In this step, you will be presented with a variety of different reports that show how well your PPC ads campaigns are performing against all of their goals. All of this data will allow you to identify problems right away, which is one of the things that make audits so helpful.

Finally, the final step will be the implementation of whatever changes you have identified during the PPC audit process. If there were many issues identified during the audits, then it is likely that some changes will be necessary to make your campaigns more efficient and effective. Generally, these changes will focus on things such as ad grouping and targeting, the relevancy of your keywords to your audience, and even the relevancy of your ads themselves. You might also find that some of the ad campaigns need further tweaks to work properly. However, by implementing any of these changes during the audit process, you are guaranteeing that any errors that you discover during the actual audits will not cost you any money in terms of wasted funds or effort.

Before launching a PPC campaign, it is important that you spend the time necessary to ensure that you are able to reach the goals that you have set out to achieve. There are a number of different aspects that come into play when you are looking at making sure that your campaigns are successful. This can include everything from choosing the best keywords to the type of ad groups that will best benefit you in terms of click through rates. By using PPC audit services, you can get an outside perspective on the effectiveness of your keyword selection and overall ad group selection. By doing this, you can ensure that you are reaching the goals of your PPC campaigns in a way that is most beneficial to your bottom line.