How much should you be paying your top social media marketing agency? Most social media agencies charge from several hundred to several thousand dollars per month for social networking services. But sometimes the cost is not entirely clear, and other hidden charges are taken without your awareness (or permission). To prevent being taken in by unscrupulous agents, make certain that you completely understand the entire pricing structure of top social media marketing agencies before signing on the dotted line. Here’s how to know what you’re getting:
The first fee that you should look for is the “fire sale” component. A “fire sale” is when the top social media marketing agencies either completely cancel their contracts with you or significantly increase the price of your advertising. This is standard business practice in the internet marketing industry, and it ensures that they are making money off of your business. It’s also a great way to make sure you don’t get “ripped off.” Most internet marketing agencies will have a specific “fire sale” policy listed in the contracts that you sign with them.
The second fee that you should be looking out for is the “internet marketing consultation” fee. Internet marketing consultation fees can drastically change based on the size of your business and how well you are doing. If your business is not growing at a rapid pace, internet marketing consultants may recommend that you acquire smm campaigns with highly targeted keywords so that your business receives the greatest amount of exposure.
The third fee that you should be looking for is the “social media platform optimization” fee. If your business is strictly online and nothing else, the most common platform that internet marketing agencies use is social media platforms. These include Facebook, Twitter, YouTube, My Space, and several others. This is because these platforms provide an unparalleled opportunity to advertise to your audience on an “intimate” level. It is far less expensive than traditional advertising. As such, agencies frequently use social media platforms to run ad campaigns for clients, as well.
Finally, you should be able to pay the social media agency according to the results that they produce for you. A good agency will analyze your current marketing strategies and recommend changes that will allow you to generate more sales. Some agencies will simply recommend changes in tactics while others will go as far as to create custom ad campaigns tailored to your business. Some will focus on pay-per-click advertising while others will completely ignore internet advertising altogether. It all depends upon the budget that is available to the agency and the goals that they have in mind for the future of your business.
One last thing that you should look for when evaluating different agencies…read their clientele. You want a social media agency that represents a wide variety of clients…not just those with a love of Twitter or blogging. Even if you are a web developer who only spends his time working on social networking websites, you still need a marketing agency that understands how to market websites. An agency that only represents large corporations is probably best-equipped to represent your business in this era of Internet marketing.
As you can see, there are a number of things to consider when choosing between various digital marketing agencies. The most important thing to remember is that price is not always indicative of quality. If you take the time to do some research and narrow down your choices based on cost-effective, results-driven strategies, you should be able to find a reputable company that fits your marketing needs. The next time you need a new marketing tactic, ask yourself…what are you waiting for?
With all of the competition online, it is important to have an agency that knows how to stand out from the crowd. Choose a top-notch digital marketing agency that specializes in web design, social network marketing, SEO, or mobile web design…and then determine what it is that really matters most to your business. Look for a true representation of your company’s mission and goals, as well as one that offers you affordable, effective solutions.
I started my first web marketing campaign in 1997 and continue harvesting this fruitful field until today. I helped many startup and well-established companies to grow by applying innovative inbound marketing strategies. In 2001 I designed and managed development of the first automated Search Marketing Management System that opened a whole new era in web marketing automation. For the past 8 years I have been a Head of Marketing for a digital advertising agency, based in Canada. There, I founded the new Search Marketing Department which served over a hundred clients worldwide and tripled the Company revenue in the last 4 years. Currently, I live in Montreal, Canada. With the accumulated 24-year experience in all aspects of digital marketing and communications, I am ready to contribute all that powerful mix of skills and knowledge to your Business now - without a delay!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.