Category Archives: New projects

PPC Automation Advantage

@Casper your PPC management costs are bleeding margin. Agencies charge 15% of spend. You're paying premiums for work that should be automated. But…
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Post-Purchase Excellence

@Etsy your sellers are struggling. Post-purchase experience is inconsistent. You know this. Your platform shows it. Your sellers leave. You built the marketplace…
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ROAS Optimization Ceiling

@BigCommerce your ROAS is 4:1. You've optimized creative. Tested audiences. Refined bidding. And hit the ceiling. Ceiling is the wrong word. Optimization ceiling…
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The Revenue Trap

@Sephora your attribution shows Facebook driving $50M in revenue. Your finance team shows $5M in profit from that channel. That's a 10% margin.…
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