Category Archives: New projects

Sustainability vs. Profitability

@Allbirds your stock took another hit last week. The market's punishing your unit economics. I know the story. You're bleeding margin on every…
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You have predictive AI.

You have predictive AI. Your data science team built it 8 months ago. Your marketing team still makes decisions by gut feel. A…
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The Margin Bleed Trap

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers. But your LTV:CAC ratio tells a different…
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The cookieless apocalypse is here.

The cookieless apocalypse is here. And most CMOs are still pretending it's not happening. Just yesterday, a VP of Growth at a $120M…
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