Category Archives: New projects

@Kizik has patented hands-free footwear technology. The product sells itself — almost. The question is whether predictive AI is selling it smarter. Most…

@Function of Beauty sits in a useful pressure point for custom beauty. Customized offers can attract strong intent but still need cleaner cohort…

@Revolve Group you bought AI tools. Hired data scientists. MarTech stack bleeding budget. Actual AI usage? 5% of decisions. That's not AI strategy.…

@Prose sits in a useful pressure point for custom hair care. Personalization can improve conversion while making attribution and margin reporting harder to…