Category Archives: New projects

You're scaling to $100M. Revenue is growing 25% annually. Profit is flat. Your board says: "Keep investing. Profit will come." A CEO at…

@Gymshark you're growing fast. Your MarTech stack is growing faster. 23 tools now. None talk to each other. Your team spends 40 hours…

Your OKRs are set every quarter. Your team hits 62% of them on average. Nobody remembers what they were by month 2. A…

@Wayfair your Q4 numbers showed strong top-line growth. But I know your conversion rate is stuck. The funnel is winning traffic. It's losing…