Category Archives: New projects

Vegas Vault from Push Gaming launches today. Hold-and-win collect mechanics have a specific churn signature: players who hit the bonus feature in the…

Deadcode from ELK Studios drops this week. Win-ways adaptive mechanics attract a technically sophisticated player type. You already have that profile buried in…

@Thrive Market your CAC is $180. Was $120 six months ago. Your response is market reality. That's accepting mediocrity. I've engineered CAC down.…

@Patagonia conversion rate is 2.3%. You've tested headlines. Images. CTAs. You're testing surface features. The psychology is untested. When I rebuilt funnel psychology…