Category Archives: New projects

Your Retention Is Not a CRM Problem

@Ritual built a brand on transparency and science-backed formulation. Their supplement vertical is growing. But supplement retention has a structural enemy most CMOs…
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When Growth Masks the Bleed

@Bombas just crossed $500M in sales and hired a new CEO from the retail world. Impressive trajectory. But here is what no one…
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BGaming's Royal Beellion and Your VIP Tier Math

Royal Beellion Hold and Win from BGaming drops today. Hold-and-win bonus mechanics have a session economics signature that maps closely to VIP player…
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3 Wildos and the International Expansion Trap

3 Wildos from Thunderkick releases today. Sticky-wild expanding mechanics perform consistently across market segments and cultural contexts. As iGaming operators pursue international DTC…
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