Category Archives: New projects

@Sephora your attribution shows Facebook driving $50M in revenue. Your finance team shows $5M in profit from that channel. That's a 10% margin.…

@Dollar Shave Club your acquisition spend is climbing. Your retention rate is flat. The classic DTC trap. You're pouring water into a leaky…

@Peloton your growth story broke. The narrative is about burnout. I know the real problem. You scaled revenue without scaling profit. That's not…

@Stitch Fix your churn rate is climbing. Third-party cookies are going away. Your attribution model is about to break. I know you're pretending…