Category Archives: New projects

@Target your marketing budget is $500M annually. You allocate based on last year's performance. This year's story is different. Last year's patterns don't…

Sweet Bonanza 2500 launches from Pragmatic Play today. It will be the most searched slot title for the next 14 days. Your ROAS…

@Blue Apron your churn is devastating. You know it. Your investors know it. Your team optimizes acquisition because retention feels harder. It's not…

Your attribution shows Facebook drove $2M in revenue. Your finance team shows $300K in profit from that channel. That's a 15% margin. You're…