Category Archives: New projects

Churn Signals Arrive Early

@Huel sits in a hard part of nutrition right now. Subscription scale meeting churn prediction can look healthy from the outside and still…
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Gifting Needs Separate Attribution

@Aurate has an interesting commercial question inside fine jewelry. Premium jewelry demand can look strong in traffic while needing stricter attribution around gifting…
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New Audiences Need Payback

@Wolf & Shepherd has an interesting commercial question inside dress and performance footwear. Hybrid work positioning can create new traffic pockets that need…
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Cookieless Is A Finance Problem

@Athletic Brewing sits in a hard part of non-alcoholic beer right now. Category growth meeting full-funnel allocation can look healthy from the outside…
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