Category Archives: New projects

You have predictive AI. Your data science team built it 8 months ago. Your marketing team still makes decisions by gut feel. A…

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers. But your LTV:CAC ratio tells a different…

The cookieless apocalypse is here. And most CMOs are still pretending it's not happening. Just yesterday, a VP of Growth at a $120M…

You spend $150 to acquire a customer. They receive their order in a plain brown box. No thank you note. No unboxing experience.…