Category Archives: New projects

Stores And Ecommerce Need One View

@Vuori sits in a useful pressure point for activewear. Rapid omnichannel growth needs unified customer economics across stores, ecommerce, and retention. That does…
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Channel Profit Beats Channel Revenue

@Alo Yoga sits in a useful pressure point for activewear. Brand heat and retail expansion can make channel-level profitability harder to see. That…
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Catalog Teams Need Shared Signals

@Backcountry sits in a useful pressure point for outdoor retail. Large catalog commerce depends on merchandising, paid media, and retention using the same…
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Community Needs A Profit Model

@Snow Peak USA sits in a useful pressure point for outdoor retail. Premium outdoor retail needs a tighter connection between content, community, and…
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