Category Archives: New projects

Three Systems One Customer Zero Visibility

@Knickey operates in circular fashion. Organic intimates with a recycling program. Mission and model both differentiated. But the customer data platform? Probably fractured…
Continue reading

Revenue Attribution Is Feeding You False Wins

@Chubbies built a brand on weekend energy and short shorts. The community is real. The revenue attribution? Probably telling the team they are…
Continue reading

LTV Does Not Magically Rise Because You Spent More

@Garnet Hill has a heritage that most brands would envy. Catalog roots. Loyal customer base. Digital transition underway. But the LTV:CAC ratio tells…
Continue reading

Your First-Party Data Strategy Does Not Exist

@Kosas disrupted clean beauty with science-meets-aesthetics formulations. The product is differentiated. The data strategy? Probably an afterthought. The reflexive invariant in beauty DTC:…
Continue reading
Get a Free Consultation