Category Archives: New projects

@Mejuri made fine jewelry accessible. DTC plus retail showrooms. The brand is strong. But the cross-channel incrementality story is almost certainly untold. The…

@Vuori is redefining premium activewear. Growth is exceptional. But the creative demand curve in paid social is outpacing every production team I have…

@Bite made toothpaste tablets a thing. Sustainable, portable, clever. The paid media is probably running hard. But who is governing whether that spend…

@Breo makes wellness devices that people depend on. Massage technology for daily recovery. But if the lifecycle marketing stops at the post-purchase thank-you…