Category Archives: New projects

Personalization Still Needs Margin

@Prose sits in a useful pressure point for custom hair care. Personalization can improve conversion while making attribution and margin reporting harder to…
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Replenishment Is Timing, Not Hope

@Quip sits in a useful pressure point for oral care. Subscription convenience only works when replenishment timing, paid spend, and product education stay…
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Subscriptions Need Cohort Truth

@Lume Deodorant sits in a useful pressure point for personal care. Fast awareness growth can create very different economics between first purchase, subscription,…
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Accessory Revenue Needs A System

@Ridge sits in a useful pressure point for everyday carry and travel accessories. Premium product demand can mask whether repeat purchase and accessory…
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