Category Archives: New projects

@Away your attribution model is last-click. Your customers touch 7 channels before buying. You're optimizing the wrong click. The easiest one. Not the…

@Ulta Beauty your retail media business is exploding. But I know your DTC traffic is cannibalizing store sales. You're competing with yourself. You…

@Chewy your customer service is legendary. But I know your marketing isn't using that data for prediction. Service calls should drive lifetime value…

@Nordstrom your OKR completion rate is 62%. Your documents are world-class. Your execution? Not so much. The OKR religion became bureaucracy theater. I've…