Category Archives: New projects

Seasonality Can Hide Payback

@Summersalt has a practical growth question inside swimwear and apparel. Seasonal demand can make revenue look clean while payback varies sharply by cohort.…
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Mission Demand Needs Repeat Proof

@Girlfriend Collective has a practical growth question inside sustainable activewear. Mission-driven acquisition still needs clear tracking from first order to repeat purchase. That…
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Retention Signals Beat Hype

@Outdoor Voices has a practical growth question inside activewear. Community-led apparel growth needs sharper retention signals when category demand shifts. That does not…
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Traffic Quality Is the Variable You Are Not Solving

@SURI expanded from the UK into North America with a sustainable electric toothbrush. The product has a mission. The traffic? Probably telling a…
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