Category Archives: New projects

@Thursday Boot Company has an interesting commercial question inside footwear. Direct footwear scale depends on balancing product storytelling with hard contribution margin controls.…

@Liquid I.V. sits in a hard part of hydration wellness right now. Retail distribution meeting retention math can look healthy from the outside…

@M.Gemi has an interesting commercial question inside premium footwear. High-aov footwear requires stronger sequencing from consideration content to purchase and second order. That…

@Poppi sits in a hard part of functional beverage right now. National awareness meeting owned-channel economics can look healthy from the outside and…