Category Archives: New projects

You spend $150 to acquire a customer.

You spend $150 to acquire a customer. They receive their order in a plain brown box. No thank you note. No unboxing experience.…
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Your team makes decisions based on "experience."

Your team makes decisions based on "experience." Your data shows something different. They ignore the data. Every time. A CMO at a $140M…
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You bought the AI tools.

You bought the AI tools. You hired the data scientists. Your MarTech stack is bleeding budget. Your actual AI usage? 5% of decisions.…
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You have 17 MarTech tools.

You have 17 MarTech tools. None of them talk to each other. And your team spends 40 hours a week manually stitching data…
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