Category Archives: New projects

@Blue Apron your churn is devastating. You know it. Your investors know it. Your team optimizes acquisition because retention feels harder. It's not…

Your attribution shows Facebook drove $2M in revenue. Your finance team shows $300K in profit from that channel. That's a 15% margin. You're…

Diamonds 4 The Win from Push Gaming lands tomorrow. High-volatility max-win titles generate the biggest opening-week spikes and the fastest post-launch churn. I…

@Lululemon your view-through attribution window is 7 days. You're crediting ads for sales that happened without them. That's the quiet killer of ad…