Category Archives: New projects

@Ooni sits in a useful pressure point for outdoor cooking. Category passion can create strong traffic while still requiring better education-to-purchase sequencing. That…

@Solo Stove sits in a useful pressure point for outdoor lifestyle products. High-aov seasonal products need sharper second-purchase and accessory economics. That does…

@Nugget sits in a useful pressure point for children's furniture. Community-led demand can create launch spikes that need disciplined post-purchase revenue planning. That…

@Once Upon a Farm sits in a useful pressure point for kids nutrition. Retail distribution can grow awareness while weakening visibility into repeat…