Category Archives: New projects

Drop Demand Needs Retention

@Baggu has an interesting commercial question inside bags and lifestyle accessories. Drop-driven demand can create strong traffic while still needing better repeat purchase…
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Use Cases Beat Blended ROAS

@Dagne Dover has an interesting commercial question inside bags and travel accessories. Work, travel, and parenting use cases create different customer journeys that…
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The Growth Meeting Is Missing Finance

@True Classic sits in a hard part of men's apparel basics right now. Paid social scale meeting repeat purchase economics can look healthy…
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Your Subscription Has a Ceiling You Have Not Computed

@Public Goods built a membership model for sustainable home products. Smart architecture. But subscription economics have a ceiling that most DTC brands do…
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