Category Archives: New projects

@Shopify your predictive AI sits on the shelf. Your data scientists built it 8 months ago. Your marketing team makes decisions by gut.…

You track LTV. But you don't maximize it. A VP of Retention at a $200M brand told me: *"We know our average LTV…

Your retail media ROAS is 8:1. But your actual incrementality is 1.2:1. That's the silent killer of 2026. A Head of Retail Media…

@Macy's your DTC team runs digital ads. Your retail team runs in-store promotions. The same customer gets targeted twice. You're paying to compete…