Category Archives: New projects

LTV Does Not Magically Rise Because You Spent More

@Garnet Hill has a heritage that most brands would envy. Catalog roots. Loyal customer base. Digital transition underway. But the LTV:CAC ratio tells…
Continue reading

Your First-Party Data Strategy Does Not Exist

@Kosas disrupted clean beauty with science-meets-aesthetics formulations. The product is differentiated. The data strategy? Probably an afterthought. The reflexive invariant in beauty DTC:…
Continue reading

Your Retail Media ROAS Is a Vanity Number

@Hippeas grew from organic chickpea puffs into retail distribution nationwide. Retail media spend is growing. The ROAS numbers look strong. The question is…
Continue reading

The Discount Drug Is Killing Your Margins

@Pact makes organic, ethical basics. Mission-driven. Value-aligned customers. But discount dependency has a way of infecting even the most purposeful brands. The reflexive…
Continue reading
Get a Free Consultation