Category Archives: New projects

@Alohas runs a pre-order model for sustainable luxury footwear. Smart for inventory. But what happens in the 14 days between purchase and delivery?…

@Obé Fitness built a digital fitness subscription that people love. Content quality is exceptional. But subscription economics have a structural trap most fitness…

@Hero Cosmetics scaled Mighty Patch into a household name. DTC and retail both strong. But if 60% of your budget still runs on…

@Taylor Stitch runs a workshop pre-order model. Heritage craftsmanship meets DTC. But conversion rate tells a story most heritage brands do not want…