Category Archives: New projects

Your OKRs are set every quarter.

Your OKRs are set every quarter. Your team hits 62% of them on average. Nobody remembers what they were by month 2. A…
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Funnel Psychology Secrets

@Wayfair your Q4 numbers showed strong top-line growth. But I know your conversion rate is stuck. The funnel is winning traffic. It's losing…
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You sell online. You sell in-store. You sell on Amazon.

You sell online. You sell in-store. You sell on Amazon. Three teams. Three strategies. Zero integration. A VP of Omnichannel at a $180M…
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The CAC-LTV Squeeze

@HelloFresh your CAC is climbing. LTV isn't keeping pace. The CAC-LTV squeeze is real and it's squeezing your margins. I've fixed this economics.…
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