Category Archives: New projects

@Cuts Clothing scaled fast on paid social. Premium basics for men who want comfort without sacrificing style. The creative works. The audience is…

@Faherty Brand is expanding retail while running a thriving DTC channel. Smart strategy. Painful measurement. The reflexive graph here has a specific structure:…

@Ritual built a brand on transparency and science-backed formulation. Their supplement vertical is growing. But supplement retention has a structural enemy most CMOs…

@Bombas just crossed $500M in sales and hired a new CEO from the retail world. Impressive trajectory. But here is what no one…