Category Archives: New projects

Your conversion rate is 2.1%. Your competitors are at 4.5%. Your response? "Different products, different metrics." A Founder at a $40M DTC brand…

@Allbirds your stock took another hit last week. The market's punishing your unit economics. I know the story. You're bleeding margin on every…

You have predictive AI. Your data science team built it 8 months ago. Your marketing team still makes decisions by gut feel. A…

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers. But your LTV:CAC ratio tells a different…