Category Archives: New projects

Consideration Needs Sequencing

@Monos has an interesting commercial question inside premium luggage. High-consideration purchases need cleaner coordination between paid traffic, email education, and post-purchase expansion. That…
Continue reading

Conversion Rate Needs A Margin Floor

@Blenders Eyewear sits in a hard part of eyewear right now. Seasonal demand meeting cohort payback can look healthy from the outside and…
Continue reading

ROAS Can Hide Bad Profit

@Dr. Squatch sits in a hard part of men's personal care right now. Viral acquisition meeting replenishment discipline can look healthy from the…
Continue reading

Travel Peaks Need Payback

@CALPAK has an interesting commercial question inside travel goods. Seasonal travel demand can make acquisition look efficient before payback and accessory attach are…
Continue reading
Get a Free Consultation