Category Archives: New projects

@Mid-Day Squares has a useful commercial question inside functional snacks. Community-led snack demand can create strong trial while still needing strict payback and…

@SkinnyDipped has a useful commercial question inside better-for-you snacks. Broadening distribution can improve awareness while making incrementality harder to prove. That is not…

@Chomps has a useful commercial question inside protein snacks. Snack growth across retail and dtc needs cleaner channel measurement and replenishment timing. That…

@Immi has a useful commercial question inside better-for-you ramen. Category disruption can attract curiosity traffic that needs education and repeat purchase proof. That…