Category Archives: New projects

You're working 60+ hours a week. Your team is burned out. Revenue is growing, but everyone's miserable. A VP of Growth at a…

You've been growing 8% month-over-month. Solid. Respectable. But not transformational. A Founder at a $25M DTC brand told me: *"We're profitable. We're growing.…

Your ROAS is 5:1. You've optimized creative. You've tested audiences. You've refined bidding. And you've hit the ceiling. A Director of Performance Marketing…

@Shopify your predictive AI sits on the shelf. Your data scientists built it 8 months ago. Your marketing team makes decisions by gut.…