Category Archives: New projects

CAC Without Payback Is Theatre

@The Farmer's Dog sits in a hard part of pet food right now. Subscription acquisition meeting payback windows can look healthy from the…
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Bundles Can Break Payback

@Magic Spoon sits in a hard part of better-for-you cereal right now. Paid search pressure meeting bundle design can look healthy from the…
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Premium Buyers Need Timing

@Kinn Studio has an interesting commercial question inside fine jewelry. Heirloom positioning can support premium pricing but still needs careful lifecycle timing and…
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Churn Signals Arrive Early

@Huel sits in a hard part of nutrition right now. Subscription scale meeting churn prediction can look healthy from the outside and still…
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