Category Archives: New projects

You track LTV. But you don't maximize it. A VP of Retention at a $200M brand told me: *"We know our average LTV…

Your retail media ROAS is 8:1. But your actual incrementality is 1.2:1. That's the silent killer of 2026. A Head of Retail Media…

@Macy's your DTC team runs digital ads. Your retail team runs in-store promotions. The same customer gets targeted twice. You're paying to compete…

You have a $45M annual marketing budget. You allocate it based on last year's performance. Your CAC has risen 26% in 6 months.…