Category Archives: New projects

LTV Is Not A Retention Slide

@Pura Vida Bracelets sits in a hard part of jewelry and accessories right now. Creator acquisition meeting loyalty fatigue can look healthy from…
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Drop Demand Needs Retention

@Baggu has an interesting commercial question inside bags and lifestyle accessories. Drop-driven demand can create strong traffic while still needing better repeat purchase…
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Use Cases Beat Blended ROAS

@Dagne Dover has an interesting commercial question inside bags and travel accessories. Work, travel, and parenting use cases create different customer journeys that…
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The Growth Meeting Is Missing Finance

@True Classic sits in a hard part of men's apparel basics right now. Paid social scale meeting repeat purchase economics can look healthy…
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