Category Archives: New projects

Inventory Should Guide Spend

@The Citizenry has an interesting commercial question inside home decor. Artisan home goods need strong margin discipline when paid media, content, and inventory…
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SKU Attribution Changes The Budget

@Ruggable sits in a hard part of home decor right now. Sku expansion meeting attribution decay can look healthy from the outside and…
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Education Belongs In CRM

@Maev sits in a hard part of pet nutrition right now. Education-led conversion meeting crm timing can look healthy from the outside and…
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Personalization Needs Lifecycle

@Framebridge has an interesting commercial question inside custom framing. Personalized home products require a cleaner bridge between first project, next project, and lifecycle…
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