Category Archives: New projects

@Ulta Beauty your retail media business is exploding. But I know your DTC traffic is cannibalizing store sales. You're competing with yourself. You…

@Chewy your customer service is legendary. But I know your marketing isn't using that data for prediction. Service calls should drive lifetime value…

@Nordstrom your OKR completion rate is 62%. Your documents are world-class. Your execution? Not so much. The OKR religion became bureaucracy theater. I've…

Your PPC management costs are $15K/month. Your agency charges 15% of spend. You're paying $225K annually for work you could automate. A VP…