Category Archives: New projects

@Brooklinen sits in a hard part of home textiles right now. Category breadth meeting retention clarity can look healthy from the outside and…

@Béis has an interesting commercial question inside travel and lifestyle accessories. Creator-led awareness can scale quickly while hiding cohort quality across first purchase…

@Farfetch you're growing revenue but burning out teams. Working 60+ hours. Turnover climbing. That's not growth. That's slow-motion collapse. I've navigated this. Early…

@Caraway sits in a hard part of home cookware right now. High aov conversion meeting post-purchase expansion can look healthy from the outside…