Category Archives: New projects

@Aurate has an interesting commercial question inside fine jewelry. Premium jewelry demand can look strong in traffic while needing stricter attribution around gifting…

@Wolf & Shepherd has an interesting commercial question inside dress and performance footwear. Hybrid work positioning can create new traffic pockets that need…

@Athletic Brewing sits in a hard part of non-alcoholic beer right now. Category growth meeting full-funnel allocation can look healthy from the outside…

@Thursday Boot Company has an interesting commercial question inside footwear. Direct footwear scale depends on balancing product storytelling with hard contribution margin controls.…