Category Archives: New projects

Your team was 8 people.

Your team was 8 people. Now it's 31 people across 4 time zones. Nobody knows what anyone else is doing. A CMO at…
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You're scaling to $100M.

You're scaling to $100M. Revenue is growing 25% annually. Profit is flat. Your board says: "Keep investing. Profit will come." A CEO at…
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MarTech Stack Chaos

@Gymshark you're growing fast. Your MarTech stack is growing faster. 23 tools now. None talk to each other. Your team spends 40 hours…
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Your OKRs are set every quarter.

Your OKRs are set every quarter. Your team hits 62% of them on average. Nobody remembers what they were by month 2. A…
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