Category Archives: New projects

@Dollar Shave Club your acquisition spend is climbing. Your retention rate is flat. The classic DTC trap. You're pouring water into a leaky…

@Peloton your growth story broke. The narrative is about burnout. I know the real problem. You scaled revenue without scaling profit. That's not…

@Stitch Fix your churn rate is climbing. Third-party cookies are going away. Your attribution model is about to break. I know you're pretending…

@Away your attribution model is last-click. Your customers touch 7 channels before buying. You're optimizing the wrong click. The easiest one. Not the…