Category Archives: New projects

Holdouts Protect The P&L

@Away sits in a hard part of travel goods right now. Demand recovery meeting channel incrementality can look healthy from the outside and…
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Ownership Stage Drives CRM

@Burrow has an interesting commercial question inside modular furniture. Modular furniture creates natural expansion revenue if the crm system is built around ownership…
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Long Funnels Need Better CAC

@Floyd has an interesting commercial question inside furniture. Considered furniture purchases need better long-window attribution and post-purchase category planning. That is not a…
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Email Relevance Is Not A Calendar

@Parachute sits in a hard part of home goods right now. Retail touchpoints meeting email relevance can look healthy from the outside and…
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