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Category Archives: New projects
@Wayfair your Q4 numbers showed strong top-line growth. But I know your conversion rate is stuck. The funnel is winning traffic. It's losing…
You sell online. You sell in-store. You sell on Amazon. Three teams. Three strategies. Zero integration. A VP of Omnichannel at a $180M…
@HelloFresh your CAC is climbing. LTV isn't keeping pace. The CAC-LTV squeeze is real and it's squeezing your margins. I've fixed this economics.…
Your conversion rate is 2.1%. Your competitors are at 4.5%. Your response? "Different products, different metrics." A Founder at a $40M DTC brand…
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