Category Archives: New projects

Your Lifecycle Ends at Day 14

@Breo makes wellness devices that people depend on. Massage technology for daily recovery. But if the lifecycle marketing stops at the post-purchase thank-you…
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Three Systems One Customer Zero Visibility

@Knickey operates in circular fashion. Organic intimates with a recycling program. Mission and model both differentiated. But the customer data platform? Probably fractured…
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Revenue Attribution Is Feeding You False Wins

@Chubbies built a brand on weekend energy and short shorts. The community is real. The revenue attribution? Probably telling the team they are…
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LTV Does Not Magically Rise Because You Spent More

@Garnet Hill has a heritage that most brands would envy. Catalog roots. Loyal customer base. Digital transition underway. But the LTV:CAC ratio tells…
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