Category Archives: New projects

Second Orders Tell The Truth

@Fishwife has a useful commercial question inside specialty food. High-intent food discovery can grow fast while needing clean second-order and retail-to-dtc signal tracking.…
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Sustainability vs. Profitability

@Allbirds your stock took another hit last week. The market's punishing your unit economics. I know the story. You're bleeding margin on every…
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Marketplaces Need Customer Ownership

@Goldbelly has a useful commercial question inside food marketplace. Marketplace discovery can create traffic scale while making customer ownership and repeat purchase harder…
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Shipping Growth Needs Measurement

@Levain Bakery has a useful commercial question inside bakery and ecommerce gifting. National shipping can extend a local brand but needs sharper measurement…
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