Category Archives: New projects

@HexClad sits in a hard part of premium cookware right now. Influencer demand meeting contribution margin can look healthy from the outside and…

@Rothy's sits in a hard part of footwear right now. Omnichannel expansion meeting customer file quality can look healthy from the outside and…

@Pact has an interesting commercial question inside sustainable apparel. Values-led apparel demand still needs disciplined measurement across paid, email, and repeat purchase. That…

@Verishop has an interesting commercial question inside marketplace retail. Multi-brand discovery can drive traffic but also makes customer ownership and lifecycle economics harder…