Category Archives: New projects

@Kosas disrupted clean beauty with science-meets-aesthetics formulations. The product is differentiated. The data strategy? Probably an afterthought. The reflexive invariant in beauty DTC:…

@Hippeas grew from organic chickpea puffs into retail distribution nationwide. Retail media spend is growing. The ROAS numbers look strong. The question is…

@Pact makes organic, ethical basics. Mission-driven. Value-aligned customers. But discount dependency has a way of infecting even the most purposeful brands. The reflexive…

@Alohas runs a pre-order model for sustainable luxury footwear. Smart for inventory. But what happens in the 14 days between purchase and delivery?…