Category Archives: New projects

@Revolve Group you bought AI tools. Hired data scientists. MarTech stack bleeding budget. Actual AI usage? 5% of decisions. That's not AI strategy.…

@Prose sits in a useful pressure point for custom hair care. Personalization can improve conversion while making attribution and margin reporting harder to…

@Quip sits in a useful pressure point for oral care. Subscription convenience only works when replenishment timing, paid spend, and product education stay…

@Lume Deodorant sits in a useful pressure point for personal care. Fast awareness growth can create very different economics between first purchase, subscription,…