Category Archives: New projects

Traffic Quality Is A P&L Issue

@Misen sits in a hard part of kitchenware right now. Product-led growth meeting margin reporting can look healthy from the outside and still…
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Membership Growth Needs Margin

@Italic has an interesting commercial question inside membership retail. Member acquisition only works when product breadth, repeat rate, and gross margin are managed…
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17 Tools Zero Truth

@Huckberry operates a curated marketplace for men. Editorial meets commerce. The model is powerful. The MarTech stack behind it? Probably fractured. The reflexive…
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Prediction Beats Reporting

@Brooklinen sits in a hard part of home textiles right now. Category breadth meeting retention clarity can look healthy from the outside and…
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