Category Archives: New projects

@Faherty Brand is expanding retail while running a thriving DTC channel. Smart strategy. Painful measurement. The reflexive graph here has a specific structure:…

@Ritual built a brand on transparency and science-backed formulation. Their supplement vertical is growing. But supplement retention has a structural enemy most CMOs…

@Bombas just crossed $500M in sales and hired a new CEO from the retail world. Impressive trajectory. But here is what no one…

Royal Beellion Hold and Win from BGaming drops today. Hold-and-win bonus mechanics have a session economics signature that maps closely to VIP player…