Category Archives: New projects

Your CAC is $180.

Your CAC is $180. It was $120 six months ago. Your response? "That's just the market." A CMO at a $150M brand told…
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Dynamic Budget Allocation

@Target your marketing budget is $500M annually. You allocate based on last year's performance. This year's story is different. Last year's patterns don't…
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Sweet Bonanza 2500 and the ROAS Illusion

Sweet Bonanza 2500 launches from Pragmatic Play today. It will be the most searched slot title for the next 14 days. Your ROAS…
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Lifetime Value Maximization

@Blue Apron your churn is devastating. You know it. Your investors know it. Your team optimizes acquisition because retention feels harder. It's not…
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