Category Archives: New projects

@Brightland sits in a hard part of premium pantry right now. Brand demand meeting replenishment cadence can look healthy from the outside and…

@Bokksu sits in a hard part of specialty food subscription right now. Subscription gifting meeting retention curves can look healthy from the outside…

@Eight Sleep has an interesting commercial question inside sleep technology. Hardware and subscription economics need one view of acquisition cost, retention, and support…

@Bear Mattress has an interesting commercial question inside mattress and sleep products. Promotion-heavy sleep categories need payback discipline beyond first-order conversion. That is…