Category Archives: New projects

Your attribution shows Facebook drove $2M in revenue. Your finance team shows $300K in profit from that channel. That's a 15% margin. You're…

Diamonds 4 The Win from Push Gaming lands tomorrow. High-volatility max-win titles generate the biggest opening-week spikes and the fastest post-launch churn. I…

@Lululemon your view-through attribution window is 7 days. You're crediting ads for sales that happened without them. That's the quiet killer of ad…

@Glossier your team went from 12 to 31 people. Same revenue. More confusion. Scaling teams isn't adding headcount. It's building systems that work…