Category Archives: New projects

@Italic Home has a practical growth question inside home and lifestyle retail. Quality-led positioning needs proof that member or repeat customers generate enough…

@Quince has a practical growth question inside value luxury retail. Broad category expansion can increase basket size while making product-level profitability harder to…

@Naadam has a practical growth question inside cashmere apparel. Premium apparel promotions can increase conversion while weakening margin if payback is not reviewed…

@Buck Mason has a practical growth question inside menswear. Store and ecommerce growth can reinforce each other only if customer identity and margin…