Category Archives: New projects

@Etsy your sellers are struggling. Post-purchase experience is inconsistent. You know this. Your platform shows it. Your sellers leave. You built the marketplace…

@BigCommerce your ROAS is 4:1. You've optimized creative. Tested audiences. Refined bidding. And hit the ceiling. Ceiling is the wrong word. Optimization ceiling…

@Sephora your attribution shows Facebook driving $50M in revenue. Your finance team shows $5M in profit from that channel. That's a 10% margin.…

@Dollar Shave Club your acquisition spend is climbing. Your retention rate is flat. The classic DTC trap. You're pouring water into a leaky…