Category Archives: New projects

Premium Refill Economics Matter

@Coterie sits in a useful pressure point for baby care. Premium replenishment products need clear payback windows because the customer need is urgent…
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Founder Heat Needs Measurement

@Jones Road Beauty sits in a useful pressure point for beauty. Founder-led demand can lower early acquisition friction but later scale needs stronger…
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Mission Demand Still Needs Discipline

@Thrive Causemetics sits in a useful pressure point for beauty. Mission-led demand can drive strong engagement while still needing strict paid and lifecycle…
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Memberships Need Retention Proof

@Public Goods sits in a useful pressure point for membership commerce. Low-friction product breadth can increase order count while hiding retention quality. That…
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