Category Archives: New projects

@Oars + Alps sits in a useful pressure point for men's personal care. Category expansion can help growth but can also blur which…

@Native sits in a useful pressure point for personal care. Retail scale changes the role of dtc from primary revenue channel to first-party…

@Kizik has patented hands-free footwear technology. The product sells itself — almost. The question is whether predictive AI is selling it smarter. Most…

@Function of Beauty sits in a useful pressure point for custom beauty. Customized offers can attract strong intent but still need cleaner cohort…